Campaign Thought

What do you own that is a Billion years old? This question led to the development of the award winning IGI Natural Diamonds campaign that romanced the origin story of this rare and precious marvel!

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Marketing Funnel

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Awareness

Integrated marketing campaign plugging the billion years old origin story

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Consideration

‘Own a Billion years old Diamond’ Pan India retail promotion campaign leading into the festive season

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Action

‘Win a billion years old diamond’ QR code enabled contest at POS